Digital & Social Content Marketing Manager (a)

What you're going to do

You are not the campaign owner, but the driving force behind the content that helps campaigns succeed and achieve measurable business results.

Do you see content not as an end in itself, but as a lever for real business impact? Do you know how to engage target audiences throughout their journey and optimize content based on data and performance insights? If so, this could be your next career step.

In this role, you will take on a key position within our global marketing team. You will develop content that strategically supports campaigns and contributes to the objectives defined by our marketing managers. Working closely with cross-functional teams, you will ensure that all content is consistent, customer-centric, results-oriented, and aligned with our business goals. You will be responsible for the following tasks:

• Contributing to the development and continuous improvement of a persona- and solution-based content pipeline aligned with defined strategic marketing priorities
• Translating business and campaign objectives into impactful content assets across the entire marketing funnel
• Creating compelling, audience-focused content for websites, campaigns, email nurture streams, and social media channels
• Ensuring consistent storytelling with a strong focus on customer value and conversion
• Supporting account-based marketing (ABM) initiatives through targeted content strategies and assets
• Creating and optimizing content for multi-channel lead nurturing programs
• Optimizing content performance, engagement, and visibility through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)
• Analyzing content performance and deriving actionable optimization measures, including A/B testing
• Actively leveraging and further developing AI-powered content approaches to improve scalability and efficiency
• Collaborating with stakeholders across Marketing, UX, Digital, and Sales to ensure a consistent customer experience
• Supporting personalization initiatives and content optimization throughout user journeys

What we're looking for

• Several years of experience in digital content marketing, with a strong marketing foundation and a solid understanding of end-to-end marketing, marketing funnels, and lead generation
• Proven expertise in content strategy, copywriting, and impactful storytelling
• Strong affinity for social media and confident, proactive use of AI in marketing
• Experience with account-based marketing (ABM) and data-driven lead nurturing
• In-depth knowledge of SEO and modern content optimization approaches, including AEO and GEO 
• Strong understanding of target audiences, buyer personas, and cross-channel content strategies
• Experience with marketing automation tools, combined with a good understanding of UX, CX, and personalization
• A high degree of ownership and accountability, a structured working style, and a self-starter mindset, along with excellent German and English language skills (C2/native-level proficiency) and the ability to create high-quality marketing content in both languages