Marketing Manager Cybersecurity

What you're going to do

Are you a team player passionate about marketing who wants deeper knowledge of all things information security? Then join our dynamic Security Solutions Team as our new Marketing Manager! Here, you can work on strategic challenges, ensure hands-on execution, and apply your skills in account-based marketing, demand generation, and content marketing. With your experience in event management and digital marketing, we will continuously improve our offering communication and realize highly effective campaigns to support Adnovum’s growth and revenue-generating efforts. You will be responsible for the following tasks:

• Enabling cross-unit collaboration between our Security Solutions and in-house Marketing units
• Partnering closely with our security experts to strategize and execute the go-to-market activities targeting the Swiss enterprise audience
• Orchestrating and contributing to effectively position our solutions and differentiate our offerings from our competition, and turning this knowledge into effective marketing collateral and sales tools
• Designing and launching campaigns to create measurable pipeline impact and brand awareness with enterprise buyers (account-based, persona-specific), combining all relevant channels and prioritizing digital
• Planning, facilitating, and contributing towards content creation, creating fact sheets, landing pages, videos, e-books, studies, blogs, customer success stories, etc. together with our experts within the team (editing, design, digital, etc.) and across the company
• Planning, promoting and holding events, workshops, and webinars for internal and external audiences
• Performing market, client, and competitive research to segment the market and audience, and identify opportunities, challenges, and dynamics for our Market Units

What we're looking for

• Bachelor’s degree in one of the related fields, or equivalent training and experience
• 8+ years of experience in marketing to enterprise clients (B2B), targeting one or more of the following industries: IT, banking, insurance, public sector, and transport & logistics, ideally within the Swiss market
• Experience in marketing for a service provider, product management or product marketing a plus 
• Ability to prioritize effectively, juggling multiple activities and projects with tight deadlines, analytical mindset 
• Flair for and experience in managing and contributing to content creation, covering a broad range of formats 
• Strong team player and willingness to collaborate across the organization
• Strong verbal and written communication skills in English, German and French a strong plus