Marketing Manager Solutions (a)

What you're going to do

Are you a team player passionate about marketing who wants to shape the future of cybersecurity and AI solutions? Then join our Team! Here, you can work on strategic challenges, ensure hands-on execution, and apply your skills in account-based marketing, demand generation, and content marketing. With your experience in digital marketing and event management, you will help us sharpen our go-to-market approach and create high-impact marketing initiatives that fuel Adnovum’s growth and revenue-generating efforts. You will be responsible for the following tasks:

• Driving cross-unit collaboration between Security Solutions, Security Consulting, AI experts, and Marketing
• Partnering closely with our security consultants, engineers, and AI specialists to define and execute go-to-market activities tailored to the Swiss enterprise market
• Orchestrating and contributing to the effective positioning of our solutions and differentiation of our offerings from our competition, and turning this knowledge into effective marketing collateral and sales tools
• Designing and launching campaigns to create measurable pipeline impact and brand awareness with enterprise buyers (account-based, persona-specific), combining all relevant channels and prioritizing digital  
• Planning, facilitating, and contributing towards content creation, creating fact sheets, landing pages, videos, e-books, studies, blogs, customer success stories, etc. together with our experts within the team (editing, design, digital, etc.) and across the company  
• Planning, promoting, and holding events, workshops, and webinars for internal and external audiences 
• Performing market, client, and competitive research to segment the market and audience, and identify opportunities, challenges, and dynamics for our units 

What we're looking for

• Education or university degree in marketing, communications, or equivalent training
• At least 5 years of experience in marketing to enterprise clients (B2B), targeting one or more of the following industries: IT, banking, insurance, public sector, and transport & logistics, ideally within the Swiss market
• Experience in marketing for a service provider, product management, or product marketing a plus
• Ability to prioritize effectively, juggling multiple activities and projects with tight deadlines, analytical mindset 
• Flair for and experience in managing and contributing to content creation, covering a broad range of formats 
• Strong team player and willingness to collaborate across the organization
• Strong verbal and written communication skills in English and German; French is a strong plus